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Elevate Your Preparation By Using Salesforce MCC-201 Exam Questions

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q20-Q25):

NEW QUESTION # 20
By which three standard methods could contacts be injected into a journey? Choose 3 answers

A. Date-Based Event
B. Sales/Service Cloud Event
C. CloudPages Form Submit Event
D. Predictive Intelligence Event
E. Mobile Response Event

Answer: A,B,C

NEW QUESTION # 21
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?

A. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
C. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

Answer: D

NEW QUESTION # 22
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

A. Data Extract Activity
B. SendLog Extract
C. SQL Query Activity
D. Report Definition Activity

Answer: C

Explanation:
To export a data file to its SFTP containing all subscribers who did not receive their intended email in the last 24 hours, Northern Trail Outfitters should use a Data Extract Activity in their automation. A Data Extract Activity is an activity that allows marketers to extract data from Marketing Cloud and place it in a file on an Enhanced FTP location or an external SFTP location. The Data Extract Activity can use different extract types, such as Tracking Extract or Data Extension Extract, to export different types of data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5

NEW QUESTION # 23
The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution the consultant recommend?

A. Dynamic Content Blocks
B. Separate template-based emails
C. Reference Content Blocks
D. AMPscript

Answer: A

Explanation:
To take their built audience and serve personalized content based on a field in the data extension without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic Content Blocks are blocks that allow marketers to create personalized content based on rules and filters without coding. Dynamic Content Blocks can use subscriber attributes or behaviors from data extensions, lists, or journeys as criteria for displaying different content blocks or images. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm&type=5

NEW QUESTION # 24
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.
B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C. Build an email using multiple images, with all text saved in the brand font.
D. Build an email as one image, with all text saved in the brand font.

Answer: A

NEW QUESTION # 25
......

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