Marketing

This term’s focus is on International Marketing, beginning with an in-depth exploration of its meaning and the various reasons businesses engage in it. Over the first five weeks, students examine the importance of international marketing for economic expansion, access to new markets, competitive advantage, and global brand recognition. These sessions are designed to build a solid conceptual understanding of why and how businesses operate beyond national borders.

In the latter part of the term, the scheme shifts to the organization and practical application of international marketing. Students learn how businesses structure their international marketing efforts, including strategies, departments, and logistics. Finally, the role of Information and Communication Technology (ICT) in modern marketing is introduced, highlighting its transformative impact on global business operations through tools like digital advertising, e-commerce platforms, and data analytics.