Marketing

This term will focus on the essential concepts of distribution and transportation, which are critical components of commerce and trade.

The Types and Functions of Distribution segment will cover various methods of distributing goods and services, including direct and indirect distribution channels. It will examine the roles of wholesalers, retailers, and agents in ensuring that products reach consumers efficiently. Additionally, the importance of distribution in economic growth and market expansion will be discussed.

The Transportation segment will explore the different modes of transporting goods, such as road, rail, air, and water transport. The advantages and disadvantages of each mode will be analyzed, alongside factors influencing the choice of transportation for businesses. The role of transportation in facilitating trade, reducing costs, and improving supply chain efficiency will also be covered.

By the end of the course, students will understand the significance of distribution and transportation in commerce and how they contribute to economic development.