Marketing

This course introduces students to key marketing strategies, focusing on pricing, advertising, promotion, and merchandising.

Students will begin by exploring pricing strategies, understanding how businesses determine product prices based on costs, competition, demand, and market conditions.

Next, they will study advertising, covering its types, objectives, and impact on consumer behavior. They will analyze different advertising media and how they influence brand awareness and sales.

Following this, the focus shifts to promotion, where students will learn about sales promotions, public relations, and personal selling techniques used to attract customers.

Finally, students will explore merchandising, understanding how product presentation, packaging, and in-store marketing techniques influence consumer purchasing decisions.

This course equips students with fundamental marketing knowledge, preparing them for careers in business, sales, and marketing management.