Marketing

This marketing course introduces students to fundamental marketing principles, providing an understanding of how businesses create, communicate, and deliver value to consumers.

Students will explore different types of markets, including their characteristics and functions. They will also learn about the marketing planning process, which involves setting objectives, analyzing the market, and developing strategies to reach target audiences effectively.

The course delves into consumer behavior, examining factors that influence buying decisions and how businesses respond to consumer needs. Marketing research will be covered to help students understand how data is collected and analyzed to support decision-making.

The final section focuses on organizational behavior, exploring how individuals and groups interact within companies, and how these behaviors impact marketing strategies and business success. By the end of the course, students will have a well-rounded understanding of marketing concepts and their practical applications.