About Course
This term focuses on the marketing and management of agricultural produce. It begins with an understanding of packaging, covering its definition and the various materials used to protect and present farm products. Lessons then address the storage of farm produce, emphasizing proper handling to prevent spoilage. The course continues with branding and advertising, teaching students how to create product identity and promote agricultural goods effectively in the marketplace.
Further into the term, students explore the characteristics of agricultural produce that influence market value. This leads into the topic of pricing, where they examine the factors that determine the price of farm products, such as seasonality, quality, and demand. The term concludes with lessons on the processing of agricultural produce, highlighting the importance of value addition and post-harvest handling to increase marketability and profitability.
Course Content
Introduction
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Scheme Of Work
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