About Course

This term focuses on the marketing and management of agricultural produce. It begins with an understanding of packaging, covering its definition and the various materials used to protect and present farm products. Lessons then address the storage of farm produce, emphasizing proper handling to prevent spoilage. The course continues with branding and advertising, teaching students how to create product identity and promote agricultural goods effectively in the marketplace.

Further into the term, students explore the characteristics of agricultural produce that influence market value. This leads into the topic of pricing, where they examine the factors that determine the price of farm products, such as seasonality, quality, and demand. The term concludes with lessons on the processing of agricultural produce, highlighting the importance of value addition and post-harvest handling to increase marketability and profitability.

Show More

Course Content

Introduction

  • Scheme Of Work
    00:37

Week 1: Definition Of Packaging

Week 2: Types Of Packaging Materials

Week 3: Storage Of Farm Produce

Continuous Assessment 1

Week 4: Branding

Week 5: Advertising

Week 6: Characteristics Of Agricultural Produce

Continuous Assessment 2

Week 7: Pricing

Week 8: Factors That Determine The Price Of Agricultural Produce

Week 9: Factors That Determine The Price Of Agricultural Produce II

Continuous Assessment 3

Week 10: Processing Agricultural Produce

Revision and Closing Remarks

Examination

Student Ratings & Reviews

No Review Yet
No Review Yet