About Course
This term’s focus is on entrepreneurial skill-building through comprehensive lessons on setting up and managing a personal marketing outlet. The first half of the term emphasizes planning for a personal marketing outlet, covering the key elements of establishing a retail or service-based business. This includes identifying market needs, sourcing capital, choosing a location, and setting up operations that align with consumer demand and business goals.
The second half of the term shifts focus to the purchase, supply, and merchandising of goods and services. Students learn how to source products, manage inventory, and effectively present goods to attract buyers. Emphasis is placed on understanding customer behavior, maintaining supplier relationships, and using merchandising strategies to boost sales. The curriculum offers practical insights into retail management and equips students with essential knowledge for running a sustainable marketing venture.
Course Content
Introduction
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Scheme Of Work
00:45