About Course
ABOUT THIS COURSE: This course provides students with a foundational understanding of marketing, beginning with its meaning, scope, and importance in business and everyday life.
Students will explore core marketing concepts, including the roles of buyers and sellers, consumer needs and wants, and the principles that guide successful marketing strategies. The classification of products will be examined, highlighting differences between goods and services, consumer and industrial products, and how they are marketed.
The course also covers the marketing mix, focusing on the four Ps—product, price, place, and promotion—along with an analysis of the marketing environment and external factors that influence business decisions. Finally, students will learn about the functions of markets, their role in economic development, and how businesses use marketing strategies to reach and satisfy customers effectively.
Course Content
Introduction
-
Scheme of Work
00:30
WEEK 1: Introduction to Marketing I
WEEK 2: Introduction to Marketing II
WEEK 3: Introduction to Marketing III
Continuous Assessment 1
WEEK 4: Marketing Concepts
WEEK 5: Classification of Products
WEEK 6: Marketing Mix I
Continuous Assessment 2
WEEK 7: Marketing Mix II – Marketing Environment
WEEK 8: What Do Markets Do
Continuous Assessment 3
Revision and Closing Remarks
Examination
Student Ratings & Reviews
Iwemi School
